So What Happens Next?
We will set up an initial meeting to:
- Establish exactly what it is that you want assessed.
- Consider your customer profile.
- Agree frequency of testing and spending limits.
- Discuss the style of reports.
Design process:
- Establish brief and questionnaire.
- Develop reporting format and database.
- Train mystery shoppers to deliver objective and consistent results.
Final meeting:
- Check reporting supports your needs.
- Confirm method of reporting - mail, e-mail or online.
- Confirm timescale for delivering reports.
Start mystery shopping programme.
Communicate results and offer support in interpretation of reports.