Customer Culture Strategy & Vision

Develop a customer culture strategy, vision and values which support overall priorities

To identify the north star from a wider leadership perspective and collate the ambition, purpose, sentiment as to what success looks like from across the business

Develop a customer culture strategy which supports overall priorities

Include objectives, tools, focus areas, timescales, success criteria and measures,

To ensure the strategy is based on facts and data 

Attracting a new customer is 6-7 times more expensive than retaining a current one

Bain